Building mindful nutritional habits, together

Our mission was to tackle the challenge faced by millennials in New York City who are striving to cultivate mindful nutrition habits. United by our passion for healthy living and a firm belief in nature as the ultimate healer for the mind, body, and soul, we embarked on this project. Through the design-thinking process, we gained a deeper understanding of our stakeholders, synthesized insights, and identified several obstacles preventing individuals from reaching their nutritional goals.

We narrowed down the problem to three key areas: the overwhelming nature of habitual change, the non-sustainability of a solo journey due to lack of accountability, and the necessity of credible sources for nutritional information.

Recognizing these challenges, we developed a digital app-based solution that empowers users by breaking down change into manageable steps, offering a supportive community for motivation and accountability, and providing access to credible, expert-driven content.

Company: Wellfood
Industry: Health & Wellness, Habits, Tech
Timeline: January 2022 - May 2022
Skills: Research & Synthesis, Storytelling & Presentation, Ideation & Prototyping, Facilitating Workshops
Partners: Khulood Al-Atiyat & Michelle Schuppiser