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I'm a Design Strategist & Service Designer in New York
I live by the motto of bringing joy or reducing pain for those around me. Growing up in the bustling metropolis of Bombay, I learned to find order in chaos. I enjoy breaking down complex problems and creating simple, effective solutions.
Museums and Parks are my natural habitat, and I love discovering new cultures through travel, food, and languages.
With a BSc in Computational Finance and an MSc in Design Strategy, along with experience in UX Design, Financial Services, and Hospitality Strategy, I blend quantitative and qualitative insights to craft meaningful life-centered solutions.
Led strategic programs for the Consumer Bank, strengthening service design practices to create seamless cross-product customer journeys. Orchestrated C-suite stakeholders and managed a portfolio of projects impacting multiple lines of business
Piloted a strategic-design and service-design approach for new customer-facing digital products, processes and a physical space with the Digital Patient Experience team
Pioneered India's first consultancy exclusively dedicated to capital raising & strategic advisory for the food and beverage sector
Led the strategic transformation of a family-run business into a multi-national organization by creating a unified global identity and instituting robust operational processes
Executed in-depth financial research, authored compelling investment rationales, and strategically managed a diversified portfolio of 25-30 stocks for high-net-worth individual (HNI) clients
Directed the end-to-end lifecycle of a diverse portfolio of 30+ web and mobile applications— including consumer services, e-commerce platforms, enterprise tools, and the impactful creation of India's first tri-party internship platform (10,000+ placements).
Analyzed customer service processes, identifying inefficiencies and implementing a keystroke-reduction strategy that increased efficiency by 20%.