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Onboarding

Building a team

Opening an account at Bank of Valletta

To open an account you have to prove who you are, show you're eligible and hand over the right documents. I joined BOV in 2025 to set up service design, and this is where we started.

Organisation

Bank of Valletta, Malta

When

2025 to now

Role

Manager, Customer Experience

Scope

Personal and business accounts

Why it mattered

Account opening is where identity checks, anti-money-laundering rules and branch staff all meet the customer at once. Applying for a benefit or a permit has the same ingredients.

What made it hard

[TBD: e.g. KYC and AML rules, older core systems, branch and digital teams working separately]

What I'm setting up

One owner for each journey, looking across branch, phone and app. A shared way of doing research and blueprinting. [TBD: confirm, and add first changes shipped or being tested]

What's changed so far

[TBD: early results, e.g. drop-off, time to open an account, rework, staff time. Rounded or relative numbers are fine]

Working on a regulated service?

I’m always glad to compare notes with people in finance, healthcare or the public sector, especially if you’re working out where AI belongs.