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Syncing Gen Z

Collaborating to engage a new audience

Samsung Global Studio was seeking a way to create products that appealed to a new generation (Gen Z).

#SERVICE-DESIGN
#TECHNOLOGY
#UX
#GENZ
#FUTURE
TIMELINE
Spring 2021
CREDITS
Marisha Thakker
Erika Vasquez
YeoKeong Cheung
ORGANIZATION
Samsung Global Studio
INDUSTRY
Consumer Electronics
REGION
North America
MY ROLE
Design Research
Research Synthesis
Storytelling
Ideation & Prototyping
Facilitating Workshops
Presentation
TOOLS & SKILLS
Figma
Miro
Deep Stakeholder Interviews
Workshop Design & Facilitation

The Challenge

Process

Key Findings

The Solution

A Detailed Look

Final Process Report
Workshop Highlights
Collaboratory Website Prototype
View Prototype

Want to work together?

If you like what you see and want to work together, get in touch!