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The Care Mindset

Reimagining Healthcare

The Integrative Studio in the Strategic Design and Management graduate program at Parsons worked collaboratively with the Digital Patient Experience (DPx) team at Northwell Health (NWH) to address challenges with their patient experience.

Brief:
NWH’s original brief focused on data privacy, verification and transitions of care for the person who manages the healthcare of household members, known as the ‘Chief Medical Officers’ (CMO) of the home.

Approach:

The team used the design-thinking process to better understand the people responsible for the care of other individuals at various intensities, synthesized insights and uncovered the underlying challenge of enabling and empowering CMOs and caregivers throughout their healthcare journeys.

Solutions:
Digital Patient Experience:
A vision for a humanized, user-centered digital experience that addresses common CMO pain points.
The Caregiver Experience:
A concept for a new system built for and around caregivers.

#SERVICE-DESIGN
#HEALTHCARE
#SYSTEM-DESIGN
#UX
TIMELINE
January 2021 - May 2021
CREDITS
Integrative Studio 1 Class of 2022
Facilitators:
Michele Kahane
Karen Jackson
Rashi Jadhav
FEEDBACK
Our liaison appreciated our work and had us facilitate workshops within other parts of the organization.
ORGANIZATION
Northwell Health
INDUSTRY
Healthcare
REGION
North America
MY ROLE
Design Research
Research Synthesis
Storytelling
Ideation & Prototyping
Facilitating Workshops
Presentation
TOOLS & SKILLS
Figma
Miro
Deep Stakeholder Interviews
Workshop Design & Facilitation

PRESENTATION VIDEO

This is our final presentation to the client, for more details on the process and access to the report and prototype, please scroll below

DESIGN BRIEF

Northwell - BackgroundNorthwell - Refined Challenge Statement

PROCESS

My role during this project included:
- Secondary research and primary research (conducted 4/21 interviews)
-
Designing and leading social charter workshop to document team skills & strengths, learning goals and expected participation.
Designing and leading workshops for team for research, synthesis and testing to introduce team to new tools and moving the project along the process.
- For the solutions, designing the storyboard that go developed into the final concept video
- Co-leading the storytelling of the insights for the presentations and whitepapers, co-designing final presentations and report.
- Co-presenting findings at all client updates and presentation to the board

SOLUTIONS

The team used the design-thinking process to better understand the people responsible for the care of other individuals at various intensities, synthesized insights and uncovered the underlying challenge of enabling and empowering CMOs and caregivers throughout their healthcare journeys.
We developed two complementary solutions:
Digital Patient Experience: A vision for a humanized, user-centered digital experience that addresses common CMO pain points.
The Caregiver Experience: A concept for a new system built for and around caregivers.
Northwell Solution A

APP PROTOTYPE

Northwell Solution B

CONCEPT VIDEO

Want to work together?

If you like what you see and want to work together, get in touch!